Post-Advertising Survival Guide, Vol 4: Developing Branded Video Games

The video-game industry is growing by leaps and bounds, and the software used to develop games is cheaper, easier to use and accessible to everyone. The 21st-century game developer doesn’t need a $500 million budget, a special seal of approval …

The Future of (Auto)Mobile Advertising

Growing up, all I wanted was a black Pontiac TransAm that spoke to me and helped me fight crime through a shadowy flight into the dangerous world of criminals operating above the law. What I got was a 1985 Peugeot …

HBO’s Brilliant Sensory Marketing for “Game of Thrones”

Debuting a new television series is hard enough. But when the new show requires viewers to familiarize themselves with a mythical land, dozens upon dozens of characters, intricate maps, and confusing power struggles, it’s a steep marketing hill to climb. HBO’s …