The Truth About Lies

29 October 2009

There’s been a lot of hogswallow on the blogs and the eBooks about how social media promotes honesty because people engaging in social media must, must, must be honest, open, transparent and human. I can give you a lot of examples, ranging …

Social Media Overpowers NBC: A Vision

12 October 2009

RFPs may suck, as Tom Searcy’s new book proclaims, but Story Worldwide was recently asked in an RFP to write down Story’s “vision for the future of social media” and I thought it was a really good question. Where exactly …

CALL ME, G.O.P.: Can the Social Web Save the Republican Party?

01 July 2009

Blessings and thanks to The Daily Beast for reporting that Story Worldwide, the agency that brings you this blog, has launched an experiment to use the social web to find a true, authentic and sustainable brand for the Republican Party, …

Who Thinks Advertising Works?

08 May 2009

Nancy Hill celebrated her first anniversary as CEO of the 4As (the new name of the recently rebranded American Association of Advertising Agencies) by giving a speech that demonstrates she has trouble making sense of opinion polls and statistics. Not a …