4 Great Ways to Leverage User-Generated Content

05 September 2012

Great user-generated content (UGC) should not exist in a vacuum—it should be reused, when and where appropriate, to bring color and authenticity to a brand’s marketing. As brands expand their social-media footprints, many have also (smartly) placed more emphasis on …

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Lessons From This Summer’s Biggest Social Media Blunders

08 August 2012

When a brand makes a PR fumble, regardless of the faux pas’s size, the brand’s response and the action it takes afterward—nowadays, largely in the arena of social media—can often be more influential and telling than the blunder itself. The …

McDonald’s Spreads the Love through Supersized Games

17 June 2011

Pinching pennies and still don’t think you can afford a burger from the Dollar Menu? Then head to Sweden! McDonald’s continues the trend of interactive billboards in Stockholm, entertaining potential customers and rewarding them with free food.