Keeping Celebrities Relevant in Post Ads

Posted by Danielle Tepper, 24 Mar 2011
It’s the chicken vs. the egg of the ad industry: Does the brand help the ad or does the ad help the brand? What really makes a campaign memorable?  Is it overall concept, humor or catchy jingles? What about celebrities? Following a February 23 study by Starch Advertising Research, it is estimated that magazine ads become 15% more memorable if they involve a celebrity.

Best of the web

Share

Were the “Most Interactive Oscars” the Worst Oscars?

Posted by Karen Nagy, 28 Feb 2011
As expected, yesterday’s Academy Awards were about movies, celebrities, and red carpet style. But more than ever in its 83-year run, the annual ceremony put social media center stage. Behind-the-scenes websites, apps, and real-time commentary were designed to make these Oscars the most interactive yet. The big idea: Double your screens, double your fun. Great in theory, but with the apps and tools we used, we found our fun severely diminished.
Share