Ten Brands Doing Post-Advertising Right

Ten Brands Doing Post-Advertising Right: Spring Edition

Every once in a while, the editorial team at Post-Advertising is so impressed by a brand’s work that we share it with each other. Just the fact that we enjoyed the content so much that we were compelled to share it with the rest of our team proves that it’s worthy of a post-advertising nod.

But since we’ve focused this blog on topics that educate our readers, we’ve spent less time sharing the great work we’ve found with all of you. Last September we decided to feature 10 brands that impressed us with their content marketing and brand storytelling efforts. But as we see more brands embracing post-advertising, we realized that we should start doing our list more often.


The DVR-Busting Commercials of Mad Men (Episode 2)

Another week of Mad Men has brought us a new crop of advertising-themed ads. The commercial spots on this show represent a great opportunity to reach a smart and sophisticated viewership — after all, advertising is already on everyone's mind. Given that, the knowing wink has got to be the modus operandi for brands in this setting. Anything else feels...jarring. But as we've found out, this isn't easy to pull off.

The Post-Advertising Candidate

George Bush has anointed Barack Obama the Democratic candidate for President, predicting he would negotiate with terrorists, and no less an authority than Joe Klein has declared the (extremely) junior senator from Illinois the winner of the Democratic presidential nomination. So we can safely pause for a moment in this long-running story to wonder how the hell he pulled it off.