Occupy Wall Street, Defining Your Brand, and Storytelling
This post originally appeared in our October issue of "Live Report from the Future of Marketing," our monthly Post-Advertising newsletter. Subscribe for free here.
As the Occupy Wall Street movement starting to fade with the public still confused as to¬†exactly what their story exactly was, many lessons can be learned from their efforts to change the world and why their movement never really gained¬†traction. Could it have been because they were letting others define who they were and what their message was?