Balancing Privacy and Transparency in Social Media
This post originally appeared in our December issue of "Live Report from the Future of Marketing," our monthly Post-Advertising newsletter. Subscribe for free here.
The art of tightrope walking is one of those feats whose objective is simple but accomplishing it is not: The walker must travel from one end of the tightrope to the other without falling off. All of us at some point in our lives have tried a version of this, usually on the curb of a sidewalk, and have quickly realized that it’s not as easy as it looks. It takes balance and concentration to keep from falling. Make it a high wire and the difficulty increases exponentially: Failure now has much more dire consequences.