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Anna DeSilva

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Shoot this Bear. Or Dance with this Bear. Whatever.

08 September 2010

What do office supplies, chicken sandwiches, and body wash have in common? They’ve all jumped on the interactive ad platform, of course! Bic, being the newest member of the engaged set, now holds hands with the likes of Old Spice …

Posted in ADVERTISING IS DEAD, GREAT CONTENT WINS |

Tagged bic, burger king, buzzman, interactive storytelling, old spice, tipp-ex whiteout, whiteout, youtube |

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