Microsoft’s “Brandon Generator” is Close, but No Cigar

11 July 2012

Post-advertising is based on brands genuinely adding value to consumers’ lives by generously giving them valuable content. By providing rewarding experiences, brands earn the right to expose consumers to their products and services. At its core, post-advertising is about creating …

Post-Advertising Survival Guide, Vol. 1: Nudge Marketing

14 May 2012

There’s a lot of talk at the moment about nudge marketing, a theory based on behavioral economics. It describes the power of “choice architecture,” the art of arranging seemingly equivalent options so that more people will make one particular choice. …

Editorial content, search engine marketing and seeing the wood for the trees

06 July 2009

$22 billion was spent on Google Adwords in 2008. According to Econsultancy, Adwords represents 85% of the paid search market, making the entire market worth $26 billion. That’s a lot of money. The same Econsultancy report also indicates that there is an …