Back in the beginning of 2009, Volkswagen included an addition to the circulation of The Guardian on the theme of luxury. It started out quite delicate, describing luxury as a concept that comes from a combination of craftsmanship and desire. From my daily work as a creative director at Story Worldwide, I found this description suitable. However, when this was later applied to the VW brand, the editors must have meant "luxury for the masses," as the featured cars were all production line models and not, strictly speaking, top-of-the-pyramid vehicles.
Here at PostAdvertising.com, we love brands that turn themselves into media channels. Lexus* has taken this to heart and launched LStudio, a lifestyle and entertainment broadband video channel. If you've been wondering what Lisa Kudrow has been up to recently, wonder no more.
A report on NPRâ€™s Morning Edition about the new movie Kitt Kittredge: An American Girl caught my attention the other morning. The movie is based on the American Girl doll line, which, since its inception, has spawned a book series, a magazine, clothing and accessories, three TV movies and American Girl Place, which is a cafÃ©, doll hair salon, photo studio, theater and doll hospital (yes, a place where girls take their damaged dollies).