Luxury for the Masses. Even for Granola.

Posted by Frederick Andersen, 25 Jan 2010

Back in the beginning of 2009, Volkswagen included an addition to the circulation of The Guardian on the theme of luxury. It started out quite delicate, describing luxury as a concept that comes from a combination of craftsmanship and desire. From my daily work as a creative director at Story Worldwide, I found this description suitable. However, when this was later applied to the VW brand, the editors must have meant "luxury for the masses," as the featured cars were all production line models and not, strictly speaking, top-of-the-pyramid vehicles.

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Luxury 2010: Out of Reach or Close at Hand?

Posted by APatel, 18 Dec 2009
Ah, luxury… What will it mean in 2010? Well if you believe Trendwatching or read Oscar Wilde, it will mean whatever we as individuals want it to mean. A nice point of law on relativity, but luxury brands have, and always will, carry two divisive hallmarks: exclusivity and scarcity.
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Luxury Brands and Old School Viral Marketing

Posted by Jim Boulton, 11 Dec 2009
An article in last weekend's Financial Times showcasing an auction of antique designer dresses and accessories includes the sub-headline “Provenance is the most enticing factor." Kerry Taylor Auctions' "Passion for Fashion" in London on December 8th included an Audrey Hepburn collection, and interest was high: The black lace Givenchy cocktail dress Hepburn wore in How to Steal a Million fetched £60,000, more than three times what was estimated.

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Brand Sincerity

Posted by Jim Boulton, 02 Jan 2009
Why do I wince every time I see George Clooney advertise a coffee machine? Nespresso’s latest advertising campaign, "What Else?" features Clooney in an interactive short-film. The campaign is well conceived, humorous, has high production values, involves the viewer and has storytelling at its heart. In truth, it’s so polished they almost pull it off.
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Passionate Pursuits at Lexus

Posted by APatel, 01 Dec 2008

Here at PostAdvertising.com, we love brands that turn themselves into media channels. Lexus* has taken this to heart and launched LStudio, a lifestyle and entertainment broadband video channel. If you've been wondering what Lisa Kudrow has been up to recently, wonder no more.

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Pleasant Rowland: an American Storyteller

Posted by APatel, 20 Jun 2008

A report on NPR’s Morning Edition about the new movie Kitt Kittredge: An American Girl caught my attention the other morning. The movie is based on the American Girl doll line, which, since its inception, has spawned a book series, a magazine, clothing and accessories, three TV movies and American Girl Place, which is a café, doll hair salon, photo studio, theater and doll hospital (yes, a place where girls take their damaged dollies).

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