London’s rammed with bicycles. Everyone’s on two wheels. It’s fun, cheap, and good for you. Barclays-branded hire bikes are everywhere. But no one thinks of the sponsor when they pick up their wheels: instead, everyone calls them Boris Bikes, after our haystack-haired mayor, Boris Johnson. Why? Because Barclays is, uh, a bank with no authority in pedal power, unlike our nutty figurehead, a cycle-clipped champion of the joy of spokes.
Unless you gave up Facebook for Lent, I’m sure that last week you saw a number of your Facebook friends’ profile photos (and possibly your own) change to a pink square with an equal sign in support of marriage equality.
The grassroots movement, initiated by the Human Rights Campaign on March 25, spread virally throughout the week, filling users’ news feeds with a sea of red and pink (and other various one-offs). The campaign was timed to coincide with the oral arguments in the Supreme Court over Proposition 8, California’s gay-marriage ban, and DOMA, the Defense of Marriage Act, a law that denies federal benefits to same-sex couples.
So why exactly did the photo meme spread so quickly? Will this have an effect, or is it more social activism (or slacktivism)? What role did brands play, and was their participation genuine? More after the jump.
Why do I wince every time I see George Clooney advertise a coffee machine?
Nespresso’s latest advertising campaign, "What Else?" features Clooney in an interactive short-film. The campaign is well conceived, humorous, has high production values, involves the viewer and has storytelling at its heart. In truth, it’s so polished they almost pull it off.