It’s not storytelling, it’s not post-advertising

Here we go again... My instinctive brand barometer tells me that Nespresso shouldn’t work. It has a naff name, it’s expensive, environmentally unfriendly and it serves up cold coffee. It’s one of those inventions that exemplify consumerism gone mad, yet sales are up a recession-confounding 30%.



Brand Sincerity

Why do I wince every time I see George Clooney advertise a coffee machine? Nespresso’s latest advertising campaign, "What Else?" features Clooney in an interactive short-film. The campaign is well conceived, humorous, has high production values, involves the viewer and has storytelling at its heart. In truth, it’s so polished they almost pull it off.