Is Tumblr Doomed?

21 August 2012

Tumblr is doing things differently. While Facebook and Twitter constantly load up on new features—many of which premiere to groans from avid users—Tumblr is scaling down and making things simpler in order to foster a positive artistic community. Tumblr also …

Trendsetters or Castaways? 3 Unusual Places to Find Agency Websites

23 July 2012

Innovative and stunning websites are one of the hallmarks of a great digital agency. With beautiful imagery, succinct case studies and a dash of fun, an agency can impress potential clients and entice the best workers. Lately we’ve seen a …

5 Ways Online Communities Drive Offline Behavior

23 May 2012

Online social media is essential for any business hoping to gain favor among today’s consumers. An active Facebook page can mean the difference between serious buzz and being ignored. But for all their amazing qualities, do online communities really drive …

Why There’s More to Facebook Pages than ‘Likes’

22 March 2012

The most successful brands on Facebook Pages aren’t the ones you’d think. If I told you that Coca-Cola’s Facebook Page has an engagement rate of less than one percent, would you believe me? Well, it’s true. After calculating the ratio …

Is Frictionless Sharing a Boon or Black Hole for Brands?

04 January 2012

As frictionless sharing becomes the norm for applications like Spotify and Huffington Post, it feels like we’re at the cusp of an era of increasingly intense oversharing. Facebook’s new sharing mechanism has already contributed to a distinct decrease in manual …