4 Lessons in Creating Dynamic Social Content

20 May 2013

This post originally appeared in our May ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, …

Is Your Antiquated Legal Department a Brand Killer?

20 February 2012

Additional reporting by Luke Dringoli and Jon Thomas. We’ve all seen it before: Marketers create an innovative social media campaign only to have it squashed by the legal department into a bland, lifeless lump of the original idea. Sadly, many …

Quakebook: From Tweet to Book in One Week

05 April 2011

“Quakebook,” an all-volunteer non-profit publishing venture, is yet another example of social media’s power to facilitate international collaboration in times of disaster. With 100% of proceeds benefiting the Japanese Red Cross, the 98-page book project, officially titled 2:46: Aftershocks: Stories …

Were the “Most Interactive Oscars” the Worst Oscars?

28 February 2011

As expected, yesterday’s Academy Awards were about movies, celebrities, and red carpet style. But more than ever in its 83-year run, the annual ceremony put social media center stage. Behind-the-scenes websites, apps, and real-time commentary were designed to make these …