Manipulation: the action of controlling someone in a clever or unscrupulous way.
It’s a touchy subject, but arguably advertising in its purest form is manipulation. Campaigns want to change behaviour or elicit a response. You can’t argue with that.
But we’re not in the business of manipulation, are we? We’re in the business of moving and compelling people to engage with, share and advocate a brand or product.
Meet documentary maker Ken Burns—a master of manipulation through the medium of storytelling. He’s the man behind titles such as The Civil War and Baseball. He argues a good point and one that has inspired this blog post.
Manipulation is present in every story whether we like it or not.